INR 16347.5

IPL now to air on Star TV

In a Herculean development, Star Network has bagged IPL television and digital rights from BCCI against the sum of INR 16347.5 (US$ 2.55 billion) for a five year period of 2018 to 2022. IPL, the cricketing extravaganza, has grown into mass hysteria capturing imagination of masses across spectrum. Redefining the dynamics and blending glamour into game, IPL is today a must watch family programme, luring advertisers in hordes. IPL, over time became synonymous with Sony, Set Max to be precise.  In 2009, Sony had bought television rights for $1.63 billion for nine years from World | Click Here...