Iss Pyaar Ko
Television | Editorial
Ratings ahoy: Star Plus drops its ‘Nayi Soch’
It’s an opinion piece, based on observation, which is open to debate & deliberation, thus, making the entire thought more poignant and pertinent. There were days when Star Plus, the entertainment channel, was perched high on the ratings chart, enjoying its unchallenged supremacy, watching others scuttle in hope & despondency (in the war of eyeballs) from the top. However, come 2016, and the channel blew a new marketing bugle, with ‘nayi soch’ as the clarion call. The aim was to dole out shows which went beyond the regular kitchen politics and saas-bahu reg | Click Here...