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Will focus on digital content more than TV: Nivedita Basu

Dynamic and innovative producer Nivedita Basu is quite happy with the overall journey of her &TV show Ek Vivah Aisa Bhi (under her banner House of Originals), now off the airing grid. “It was a good story and it lasted eight months, which is no mean task in today’s day and age, where shows shut down in quick time,” says the lovely lady. Here, Nivi (as Nivedita is known in the industry) adds, “Production houses which have multiple shows on air don’t have major losses when their properties shut down in quick time as things even out.  The problem happens when you a | Click Here...