Lakmē Be-Jewel

Lakmē Be-Jewel Ad Review: Glitter Without The Gimmicks

Lakmē’s new Be-Jewel campaign is exactly what its name promises: a little extra, a little shiny, and surprisingly wearable. It’s not trying to reinvent makeup, but it is reminding us that a hint of shimmer never hurt anyone — especially when it doesn’t come with a how-to manual. Starring the ever-glam Kareena Kapoor Khan and fresh face Aneet Padda, the campaign cleverly balances two ends of the beauty spectrum. Kareena brings her signature "don’t-need-to-try-too-hard" energy, proving that staying iconic isn’t about chasing trends — it’s about bending them to suit you | Click Here...