Nishant Dobhal
India Web Fest 2025: Branded Content In New Age Marketing
Branded content has grown up. At the seventh edition of India Web Fest, the context was dissected with clarity and realism by a panel of seasoned players who live at the intersection of media, creativity, and commerce. Parul Menghani (BeSporti & Good Ants Media) moderated the conversation, which brought together Aakash Mishra (Donear Group), Prachi Narayan (Havas Play India), Nitin Burman (Balaji Telefilms), Nishant Dobhal (The Viral Fever), and Sanjeev Mulchandani (TV9 News Network). Together, they offered a cross-section of how branded content is being built, consumed, and mone | Click Here...
Decoding Gen Z: Insights From IWMBuzz Media Summit’s Panel On Branded Content And Influencer Marketing
Kolkata’s crisp November air was charged with intellectual electricity as IWMBuzz hosted its grand Media Summit at the Fairfield by Marriott on November 14, 2024. A confluence of media stalwarts, marketing maestros, and content connoisseurs turned the evening into a cauldron of ideas, innovation, and inspiration. Among the many thought-provoking discussions, the panel on Branded Content and Influencer Marketing: Talking to Gen Z stood out as a riveting exploration of how brands can navigate the nuanced psyche of the next generation of consumers. The Power Panel | Click Here...