Piramal Pharma Limited

Lacto Calamine Reinforces Oil-Control Confidence with Rap Anthem

Piramal Pharma Limited’s India Consumer Healthcare has unveiled a bold new digital campaign for its flagship skincare brand, Lacto Calamine, with a high-energy rap video featuring the rapper Agsy, that brings the brand’s oil-control promise to life. Lacto Calamine is reinventing its skincare portfolio to connect with the new generation of consumers who seek authenticity, efficacy, and a sense of identity in the brands they choose. By blending trusted science with contemporary storytelling formats like rap, legacy brand Lacto Calamine is building an emotional bridge with Gen Z and | Click Here...