Pooja Banerjee Amman Uppal Gulshan Nain

Times Internet to launch its OTT soon; Sunshine Productions bags a show

The web entertainment ecosystem is evolving and India’s one of the leading media and publication groups, the Times of India, is set to push the envelope. The organization intends to produce web content at multiple levels under its myriad flagship entities, like Zoom, iDiva among others. Though a late bloomer in the space: intentions are clear with Times Internet buying out MX Player. The popular talk in web space is always about viewership and numbers around the produced content, however, in reality it’s a perception game pushed via smart marketing ploys. Moving on, | Click Here...