Samrat Sengupta
IWMBuzz Media Summit Kolkata: Inclusive Marketing: Building Brands For New Age Audience
Brands are trying harder than ever to connect with a wide mix of consumers, now. A recent panel discussion at the IWMBuzz Media Summit Kolkata, sculpted on inclusive marketing brought out how important it is for companies to understand not just who their audience is, but also how they think, behave, and make decisions. The panel discussion was led by Sanchita Roy, Chief Strategy Officer at Havas Media India, and joining her were Ayan Bhattacharya, Senior Marketing Manager at MYK LATICRETE India Pvt Ltd; Aditya Sharma, Head of Media & Digital at Piramal Consumer Healthcare; Samrat Sen | Click Here...
IWMBuzz Media Summit Kolkata: Panel Discussion: Branded Content 2.0: When Creativity Meets Data
At the second IWMBuzz Media Summit, in Kolkata, a stellar group of industry leaders picked up a conversation on how branded content is changing in today’s wild media world. Samrat Sengupta from UltraTech Cement led the session, and the panel included Shantanu Banerjee (Dollar Industries), Prachi Narayan (Havas Play India), Debojit Saha (Ice Media Lab), Sanjay Sen (Sen & Associates), and R. Ramakrishnan (Zee Media). The discussion focused on the evolution of branded content. It has become the area where data and creativity have to coexist. The speakers repeatedly mentioned one point | Click Here...
IWMBuzz Brings Top Minds Together For Its Second Kolkata Media Summit
Morning bloomed on 27th November, 2025. With young, bright minds ambulating through Fairfield, lit up with colours sprouting from above, a big screen, and titillating visuals of the ocean and lives beneath, the day promised to entertain not just to educate, but also to echo the outcomes and aftermath that lie in the years ahead. IWMBuzz, for the second time, unveiled the media summit in Kolkata, with a fierce ambition to ideate and leverage the future of the media landscape in the country. With stalwarts from the media industry embracing the stage, followed by panel discussions and g | Click Here...
Decoding Media Spends In The Modern Era: Insights from IWMBuzz’s Media Summit 2024
The IWMBuzz Media Summit, held on November 14, 2024, at the Fairfield by Marriott in Kolkata, brought together some of the brightest minds from the media and advertising industries for an insightful and engaging panel discussion. The session titled “Decoding Media Spends in the Modern Era” explored the evolving dynamics of media consumption, content creation, and the strategic allocation of advertising budgets in today’s fragmented landscape. The panel featured notable figures including Mahesh Motwani, Executive VP at Initiative Media India; Sarfaraz Akhter, Senior Media Manage | Click Here...