StoryNest Communications

IWMBuzz Media Summit Kolkata: Inclusive Marketing: Building Brands For New Age Audience

Brands are trying harder than ever to connect with a wide mix of consumers, now. A recent panel discussion at the IWMBuzz Media Summit Kolkata, sculpted on inclusive marketing brought out how important it is for companies to understand not just who their audience is, but also how they think, behave, and make decisions. The panel discussion was led by Sanchita Roy, Chief Strategy Officer at Havas Media India, and joining her were Ayan Bhattacharya, Senior Marketing Manager at MYK LATICRETE India Pvt Ltd; Aditya Sharma, Head of Media & Digital at Piramal Consumer Healthcare; Samrat Sen | Click Here...