The BARC India Ratings released today, 26 February 2026, for Week 7, show a significantly different picture compared to earlier weeks. The competition is intensifying in the T20 World Cup 2026, and the loyalty of audiences is undergoing a drastic shift. Most of the television shows see a dip in ratings and are headed for a tough challenge in the next couple of months, with the IPL 2026 also around the corner. No show goes beyond the 2.0 TVR mark this week. The top spot is held by Kyunki Saas Bhi Kabhi Bahu Thi (Star Plus), which gets a TVR of 1.9. Anupamaa (Star Plus) drops below the 2.0 TVR mark and gets a TVR of 1.8 along with the Zee TV shows Tumm Se Tumm Tak and Ganga Mai Ki Betiyan. Zee TV’s Vasudha gets a TVR of 1.7. Naagin 7 faces immense heat amid the cricketing fever over the weekends and gets a TVR of 1.6.
Star Plus’ Udne Ki Aasha, Yeh Rishta Kya Kehlata Hai, get a TVR of 1.5 along with Colors TV’s Laughter Chefs Unlimited Entertainment Season 3. Star Plus’ Mr & Mrs Parshuram, Sony SAB’s Taarak Mehta Ka Ooltah Chashmah and Zee TV’s Lakshmi Niwas are positioned next with a TVR of 1.4. Colors TV’s Mannat Har Khushi Paane Ki gets a TVR of 1.3. Zee TV’s Jagadhatri, Star Plus’ Aarti Anjali Awasthi, and Colors TV’s shows Tu Juliet Jatt Di and Dr Aarambhi get a TVR of 1.2.
Star Plus’ Jhanak and Colors TV’s Mahadev & Sons get a TVR of 1.1. Colors TV’s Seher Hone Ko Hai and Zee TV’s Saru get a TVR of 1.0. Colors TV’s Mangal Lakshmi and Mangal Lakshmi – Lakshmi Ka Safar see a drastic drop and get a TVR of 1.0. Zee TV’s Jaane Anjaane Hum Mile drops to a TVR of 0.7.
Overall, the impact of the cricketing season has started to show its ripple effect on TV shows. A tough road ahead for the next couple of months with the Super 8s of the T20 World Cup 2026 going on, leading to the semifinals and finals. Come March, it will be action time for IPL 2026.
It’s going to be a tough battle for TRPs!!
