It’s time to spread wings, and fly higher in the wide vast horizon of the GECs!! More to the competition and much more for the viewers to rejoice, when there are new additions to the GEC list.

News spreading like wildfire now is that industry veteran Bharat Ranga, who earlier held the mandate of Zee’s global operations as Head of Zee Entertainment’s International Business, is launching a new general entertainment channel, titled Azad.

Azad, we hear will have deep-rooted concepts that are closer to the thought process of a layman.

As many as four to five top-ranked Producers have been given the mantle of coming up with the first programming lineup for the to-be-launched channel.

We, at, have heard that Producer Mahesh Pandey, Pearl Grey, Kinnari Mehtaa are working on their next concepts for Azad.

We buzzed Bharat Ranga, who is in charge of Azad, but did not get any revert.

It is believed the ongoing lockdown across Maharashtra has slowed down the launch plans of the channel. But, the promising aspect is that work is certainly on, and we will keep you all updated on the same.

Watch this space at for updates from the telly and digital world.