During the exclusive conversation, Ishika Shahi shared what attracted her to the concept of LIFT! and revealed the reasons behind choosing Pratik Sehajpal and Adaa Khan for the project. She also spoke about the characters and the thought process that went into bringing the series to life.
Rajan Shahi discussed the show’s intriguing storyline and the elements that make LIFT! an engaging watch. He also opened up about working with the cast and shared his perspective on what makes the project different and exciting for audiences.
The conversation also touched upon Rajan Shahi and Ishika Shahi’s approach towards the evolving digital entertainment space. When asked about collaborations with OTT platforms, the duo spoke about their current digital focus and the content being released through the DKP YouTube channel.
Ishika Shahi further shared her thoughts on the future of digital storytelling and spoke about the upcoming web shows that audiences can look forward to. She also gave insights into her creative plans and how she envisions exploring more stories in the digital space.
From LIFT!’s concept and casting to DKP’s growing digital presence, the conversation offered an interesting glimpse into the creative minds behind the project. Rajan Shahi and Ishika Shahi also spoke about their journey into digital content and what lies ahead.
Watch the full exclusive conversation with IWMBuzz Media to hear Rajan Shahi and Ishika Shahi talk about LIFT!, Pratik Sehajpal, Adaa Khan, their digital strategy and their upcoming plans.
