Sanjeev Gupta speaks to Indianwikimedia on the future of outdoor media

Astute, ambitious and affable, MD and bossman at Global Advertisers, Sanjeev Gupta is a force to reckon with in the field of outdoor media. With over two decades of business excellence and genre superiority, Global and its hoardings dot the skyline of Mumbai, ensuring impact advertising, helping brands soar and touch Aonian heights of success.

“Global has some of the finest and most innovative hoardings in Mumbai and all across India. We help brands send the right message to millions of audience,” says Sanjeev with contentment in his tone.

Dream big, go big. At Global, we help you make the right impact. Grow your business with Global

The traditional media, in recent times faces stiff challenge from ever increasing might of digital media. But the master businessman is unperturbed as he states, “Digital is here to stay and will only grow with time. We have to accept the fact. Having said that, outdoor media has its own appeal. When you see your brand on a hoarding, it lends you a larger than life feeling. It makes an impact and statement instantaneously. The key is to innovate and we, at Global, help in cutting through the clutter.”

Global has worked closely with brands like Colors, Zee, Sony and he feels that outdoor media, over the years, has helped create audience for TV shows and films alike.

“The space needs to take a leap. We are waiting for some permission from the govt. Once we receive, you will see neon hoardings all over. It will revolutionize the medium and we can have our very own Times Square in Mumbai,” says the ever optimistic visionary.

On a closing note, the modern day maverick says, “Dream big, go big. At Global, we help you make the right impact. Grow your business with Global.”

Global Advertisers is the go-to brand in outdoor media having joined hands with multiple media houses, film productions and corporate entities. For more details and queries, check its website 

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