“Entertainment and especially Bollywood is a key content consumption trend among Gen Zs. Produced by Karan Johar’s Dharma Productions and with the star power of Tiger Shroff, Ananya Pandey and Tara Sutaria, ‘Student of the year 2’ presents a perfect opportunity for Oxfordcaps Student Residences to associate with the movie. We are a preferred brand among the student community and our association with this story of friendship, fun, love, and energy directed by Punit Malhotra will further strengthen the likability for the Oxfordcaps brand and increase awareness among students, parents, and universities for a new way of student living. The chance to meet the stars is once-in-a-lifetime opportunity for the students and in the last few days of the launch of this campaign, our phone lines have been abuzz.” said Priyanka Gera, COO, Oxfordcaps.
Says Siddharth Kadam, Marketing Head, Dharma Productions, “Student of the Year 2 fits perfectly with Oxfordcaps as both the brands exemplify the journey of a student’s life. Even the characters in the movie are presented as Gen Z students and they match the Oxfordcaps’ way of life. This association relates to the Gen Zs who are young, restless and want to stand out.”
Co-founded by INSEAD graduate Annu Talreja, CEO and IIM-Calcutta alumni Priyanka Gera, COO – the Company provides a custom designed and standardized Student Housing product with a full-stack model of services and amenities. The projects and services are standardized within the Oxfordcaps brand services guidelines, providing a transparent, hassle-free and safe alternative to a market dominated largely by the unorganized Hostel and PG (Paying Guest) segment till date.
Speaking about the association, Annu Talreja, CEO, Oxfordcaps, said, “‘Student of the Year 2’ is one of the most awaited movie of the year amongst the Gen Z students. With our expansion in cities such as Delhi, Mumbai, Dehradun, Pune, Indore, Bengaluru, Greater Noida, Ahmedabad, and Jaipur, this association will further help us gain more affinity among the student community as well as position us as a preferred ally among our business partners.”
The Company operates via three sub-brands and caters to students across price segments including Oxfordcaps Premium Residences, Oxfordcaps Student Residences and Oxfordcaps Dorms for the budget segment. It offers fully-fitted out and custom designed residences with full-stack service model including wi-fi, laundry, nutritious meals, professional housekeeping and an array of events and activities focused on career development and lifestyle for its students. Oxfordcaps works directly with universities and colleges to build a tailored experience for the student community, both via on-campus and off-campus housing.
Oxfordcaps is an international standard student residences provider, creating a technology-enabled and community-driven living experience designed for the Gen Z Students in India and Singapore. The student residences have been designed to provide a great living environment which is hassle free, including all kinds of basic and premium amenities: well-furnished rooms, reading areas, wi-fi services, professional housekeeping, security provisions, transport facilities and nutritious meals. Oxfordcaps properties in India at present are in Delhi/NCR and Dehradun.