Over the past few days, the channel has been dropping ‘Baat Khatki’ across its posts, stories and comment sections, leaving everyone wondering, aakhir Star Plus ko kaunsi baat khatak rahi hai?
But the fun didn’t stop there. Star Plus quietly made small, unexpected changes to the posters of some of its popular shows, turning familiar visuals into a guessing game for fans. Something looked different, something felt slightly off, but what exactly had changed? The idea was simple: get viewers to spot what was “khatki-ing” them in the posters of their favourite shows.
The mystery grew further when Star Plus favourites Armaan-Abhira, Soumya-Jeet, Appu and Ishaan-Noyonika joined the conversation. Soon, ‘Baat Khatki’ began popping up in the comment sections of popular brands too. By then, everyone had the same question: Yeh ho kya raha hai, bhai?
Well, ab baat samajh aa gayi!
Through its show end pages and reveal creatives, Star Plus has finally connected the dots with ‘Baat Khatki Toh Jeet Pakki’, leading to Anil Kapoor’s upcoming reality show, India Ke Top 1%.
At the heart of the campaign is a simple thought: sometimes, it is that one tiny detail that makes you stop, look again and notice what everyone else may have missed. And on India Ke Top 1%, spotting that little something could take you closer to a big win.
Toh agli baar koi baat khatke, ignore mat karna. Kya pata, wahi aapki ‘Jeet Pakki’ kar de!
India Ke Top 1% premieres on 19 September at 8 PM on Star Plus and JioHotstar.
