India’s newest reality show, Pitch to Get Rich, has arrived with a mission—to marry fashion with entrepreneurship on the big screen. Streaming on Jio Hotstar, it boldly steps into a space the country hasn’t quite explored before. It’s not just about style; it’s about startups, risk, vision, and grit. And that alone makes it a welcome and refreshing concept.
Produced by the Fashion Entrepreneur Fund (FEF) and Dharmatic Entertainment, the show brings together fashion dreamers and business moguls in a space that feels equal parts runway and boardroom. With a whopping ₹40 crore investment pool and a judging panel that combines Bollywood faces like Akshay Kumar and Karan Johar with industrialists like Naveen Jindal and Ravi Jaipuria, the show doesn’t lack star power.
The concept deserves applause. For far too long, fashion has been boxed into glamour and gloss. Pitch to Get Rich offers a much-needed lens shift — fashion as business, as innovation, as hustle. It provides designers, founders, and artisans with a platform to be recognised not just as creatives, but as entrepreneurs.
But the execution? A little less polished. The first episode received mixed reviews. The structure felt formulaic, contestants pitch, judges nod, and scenes cut quickly without emotional depth. The energy, expected to be electric, landed a bit flat. Some critics even noted a “scripted” feel, lacking the authenticity viewers seek from reality television.
Still, a few pitches, like one from the brand Vardi, stood out. They brought heart, purpose, and a sense of realism that the format sorely needs.
Despite a shaky start, Pitch to Get Rich is a significant moment in Indian television. However, it’s early days yet. But the foundations have been laid. What happens next could redefine the fashion spectrum in India.
