After all the tall claims of reviving the movie-theatre glory, the producers of Sooryavansham have struck a hefty handsome deal with Netflix to stream the film in the first week of December, probably from December 5.
For the movie-theatre business this is a big blow, putting a very large question mark on the future of cinemas across the country.
The makers of Sooryavanshi had vowed to release their film only in movie theatres. In their defence, they have kept their promise. The film opened in movie theatres across India on November 5.
But the film has already been sold to Netflix for streaming which gives the theatres only a month to make profits from ticket sales.
“Once a film starts streaming audiences in theatres stop almost completely. Selling the streaming rights of Sooryavanshi so soon after its theatre release is like suicide for us movie exhibitors. We request producers to not fall prey to the temptation of making quick and big bucks at the cost of the boxoffice business,” says Roshan Singh a leading film exhibitor in Bihar.
Apparently the streaming rights of Sooryavanshi have been sold to Netflix for a staggering Rs.65 crores.
