Vertical content is the established new normal in the digital platform, and is driven primarily by the global dominance of mobile usage. It is a booming genre of fast-paced, high-intensity series with episodes lasting only 1–5 minutes, designed specifically for mobile-first binging. We can see a lot of popular actors pivoting to vertical microdramas, which offer high-intensity storytelling similar to traditional daily soaps but in a “snackable” format.
The news about the latest in the vertical medium, that we hear, is of a family drama titled Billionaire and Sons. The story will revolve around the brothers and the father in the family. The concept talks about how family values and the emotional bond take the upper hand when betrayal and greed come into play. The series is produced by Technichian Dream Production.
We at IWMBuzz.com hear that popular actors Khalid Siddiqui, Himanshu Soni and Vijhay Badlaani will play the main roles in the concept. While Khalid will essay the father, Himanshu and Vijhay will be his sons. Himanshu will be the lead, while Vihay will play the antagonist. Khalid will be seen in a negative role in Star Plus’ Mr & Mrs Parshuram. Himanshu was last seen in Kyunki.. Saas Maa Bahu Beti Hoti Hai. Vijhay Badlaani has done a lot of vertical concepts lately.
We buzzed Himanshu, and he confirmed his presence. We could not get through to Khalid and Vijhay.
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