InPlay OTT is a digital streaming platform that is making inroads in short-format entertainment, microdramas and web series. Designed for quick, on-the-go consumption, it caters to users who prefer bite-sized episodes that fit easily into daily breaks. The rise of vertical entertainment marks a significant evolution in digital media production and consumption. By eliminating the minor inconvenience of rotating a smartphone, vertical storytelling offers a seamless, mobile-first user experience. While global giants and specialised platforms like Netflix, JioHotstar, ReelShort, TukTuki, Story TV, Kuku, and DramaBox continue to expand their vertical formats, InPlay OTT is carving out a distinct niche. Strategically prioritising Hindi and Bhojpuri regional content, the platform is gaining traction through its signature releases, including Secrets of Malhotra House, Secret Bodyguard, and Me, Myself & I.
We now hear that InPlay OTT is presently working on a microdrama revolving around a love triangle and an action setup. Popular actors Mahir Pandhi and Rajniesh Duggall will play the leading men in the presently shot series. Mahir has featured in TV shows Choti Sarrdaarni, Veer Hanuman, Vanshaj, etc. Rajniesh has been working in varied OTT, films and vertical concepts recently.
The series titled Rowdy Husband is produced by Sonu Singh Rajput Filmz and directed by Manmeet Singh Sodhi.
We buzzed the actors but did not get through.
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