Exhibitors Up In Arms Against Gulabo Sitabo’s Premiere On Amazon Prime Video | IWMBuzz

Concern over Gulabo Sitabo ditching cinemas

Exhibitors Up In  Arms Against Gulabo Sitabo’s  Premiere On Amazon Prime Video

Director Shoojit Sircar has been hinting about it for some time. Now his latest film Gulabo-Sitabo which features Amitabh Bachchan and Ayushmann Khurrana as a squabbling landlord and tenant is said to be going straight to the digital platform.

Apparently Amazon Prime Video has bought exclusive premiere rights of this Bachchan-Khurrana squabbler’s saga at a whopping Rs 30 crores. The official announcements are likely to be made later this week.

While director Sircar is more than happy to facilitate a quick release of his Corona-stuck project we gather from sources close to Mr Bachchan that he and his co-star Khurrana are none too pleased with the swift deal that the producers of Gulabo Sitabo have cut with Amazon.

Says the source, “Both Bachchan Saab and Khurrana are keen to wait until the situation normalizes. But the producers have gone ahead and closed the deal with Amazon.”

And it’s not just the film’s principal actors who are up in arms against the digital release of a biggie like Gulabo Sitabo.

Multiplex chains are now threatening to take action against producers going on OTT.

A prominent multiplex personnel on condition of anonymity says, “We are now formulating our own defence strategy against this short-termed and myopic benefit move by some producers. If they can’t see them are killing the theatre business by taking the digital route then we will also, ensure that the ones taking that route are boycotted from future release outlets in our theatres.”

Also Read:Amitabh Bachchan and Ayushmann Khurrana starrer ‘Gulabo Sitabo’ to stream on Amazon Prime

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