The Timeliners, an integral entertainment channel of The Viral Fever, popularly known as TVF which is one of India’s pioneering and original content creators, have collaborated with Sunstone, for their upcoming show, NCR Days- Dreams, Dosti और MBA. The show is a coming-of-age story of a small-town boy, Monu, who moves to a metro city to acquire an MBA degree. During the course of his MBA, Monu becomes a better human being learning through his surroundings and the people he befriends at his institute. It’s the story of selfish, conservative, frivolous Monu, who evolves into a more empathetic and considerate human being over the course of the show.
The show stages the journey and life of students in and out of MBA college days, also exploring their personal life along with the dynamics they share with each other. Suntone, one of India’s leading higher education service providers with presence across 30 cities in 40+ institutions, works at the intersection of academia and industry to offer job-relevant courses and stands for providing benefits to bridge the Higher-Education quality and opportunity gap for students coming from the diverse districts of India with big dreams.
The brand and its USPs are embedded seamlessly in the story, moulding the students and guiding them towards a bright future. NCR Days- Dreams, Dosti और MBA is a concept well married to the brand positioning of Sunstone, spotlighting today’s motivation and intention for one’s success, that is not evaluated basis their past records.
Speaking about the collaboration, Vijay Koshy, President, TVF said, “The show is an ode to life. It’s a new-age story of a small-town boy, moving to a metro city and experiencing life with people from diverse backgrounds. Sunstone enables the higher education aspirants from small cities, to achieve their dreams through their benefits. The show captures the hustle Monu and his friends undertake in their MBA college and personal life too. Their relationship dynamics and Sunstone itself are instrumental in shaping them at every step of their way, helping them grow to be better managers for their competitive future.”
NCR Days is written and directed by Ambrish Verma and the lead of the show is Nikhil Vijay, both being famous faces of the channel and have been seen in TVF’s Hostel Dayz, College Romance and many other shows and properties. “The core thought of the show is that everyone should aspire to be at a better place in life by being a better human. It’s set up in NCR because having been brought up there, I’ve felt one thing about it – either it changes you or you constantly fight to stay who you are”, said Verma.
Speaking about the partnership, Mr. Piyush Nangru, Co-Founder and COO, Sunstone, said, “said, “We are excited to be associated with The Viral Fever for a brand-new show, “NCR Days – Dreams, Dosti, & MBA”. We believe TVF to be a perfect fit given their deep understanding and connection with the youth of our country, our core TG. Through this association, we want to reach out to millions of students who dream of breaking their status quo and choose MBA to realise the same. Our unique offering with industry-aligned courses, expert masterclasses, relevant internships and training boot camps ensures that students are truly industry-ready from day one of their careers. And what’s better than conveying our ethos through a web series created by one of the country’s most loved storytellers online.
With innumerable shows in the realm of student life, like College Romance, Flames, Kota Factory and Hostel Dayz, TVF has pretty much completely dominated the entire category across platforms. Founded by Arunabh Kumar in 2012, TVF is one of the most popular & critically acclaimed content shop brands in India. TVF Timeliners’ NCR Days- Dreams, Dosti और MBA trailer releases on TVF Timeliners on 15th July.