Tik Tok is a trending part of media. Right from the younger to the elderly majority of the Indian are attracted to Tik Tok. Tik Tok has become part of the majority of people leaving in Indian. It is formerly known as Musically is a platform where people lip-sync to existing audio clips.

Tik Tok best known for music videos seeks to diversify content to attract more advertisers in India. For viewers, viral videos shared by others get them to download the app and start using it.

Tik Tok is a craze now. Nowadays the young generation is seeking for popularity and Tik Tok works as a popularity factor. The Tik Tok users get rewards and Indian people are looking for rewards which Tik Tok provides them. The creators create videos and for the posting and sharing more gives them the ability and chance to build a reputation

The Tik Tok fever has kept its users hooked or attracted to it with new trends daily that go viral rapidly. Tik Tok has various challenges and the users are addicted to complete it and become popular. Tik Tok creates popularity on every social media app. Instagram makes Tik Tok users stay with it more.

New trends, new challenges daily attracted new users in India daily. Tik Tok has everything in it right from grooming the entire video to applying various filters makes them even more attracted to it. As now there is cricket going on Tik Tok has the props of cricket and videos are made on it. Tik Tok looks at what’s trending and makes challenges to it and the Indian young generation loves to experience new challenges in their favorite way of music and enjoyment and so they get easily hooked to Tik Tok. The company is organizing big marketing events where they audition people. They are given lucrative money-making opportunities. In rural India, where opportunities are limited, this is becoming a good substitute.

TikTok filled the gap by bringing people from across the deepest pockets of India online and giving them a platform to express themselves. TikTok’s popular creators have become a new influential marketing channel. Models, teens with large followings have started being approached by brands and advertisers alike.