NODWIN Gaming has announced the return of ICONiQ White NH7 Weekender, India’s happiest music festival, to Pune for its 2026 edition, scheduled from March 13 to March 15, 2026, at its long-time home, Mahalakshmi Lawns. A cultural landmark in India’s live music landscape, the festival has built a legacy around discovery, community, and genre-defying programming. The 2026 edition marks a nostalgic homecoming, promising the same iconic vibe and community spirit, with ICONiQ White joining the festival as a new Title Sponsor.
The 2026 edition of ICONiQ White NH7 Weekender will feature a carefully curated, genre-spanning music lineup, with Talwiinder, Prateek Kuhad, Aditya Gadhvi, Raftaar x Kr$na, Faheem Abdullah, Aditya Rikhari, KING, Indian Ocean, Nucleya & Friends and many more, announced for the upcoming season’s music lineup, while the comedy lineup is still under wraps. Staying true to its legacy of discovery and surprise, the festival is expected to bring together familiar favourites and exciting new voices. An exclusive presale window is now open for Mastercard users. The General sale begins on February 13, 2026.
Becoming the title sponsor of NH7 Weekender marks a natural extension of what ICONiQ White stands for. ICONiQ White NH7 Weekender represents a confident, self-expressed, culturally plugged in generation that values originality over conformity, which aligns closely with the brand’s worldview. Rapidly becoming the go-to choice for India’s newest generation of legal drinking-age consumers, ICONiQ White has built a strong connection with audiences who are stepping into the category with a desire for individuality and contemporary experiences. This festival brings together great music and shared experiences, powered by a community that genuinely loves being part of it. Over the years, it has grown into a festival people feel connected to, known for its mix of genres, its welcoming atmosphere, and the way it brings people together.
The 2026 edition looks back at the spirit of earlier editions of the festival while welcoming new voices and familiar favourites. This year’s focus is on nostalgia and presence, encouraging people to put phones away, slow down, and be fully in the moment. From comedy sets to live music, it is about experiences meant to be felt together.
The ICONiQ White activation zone fits naturally into this idea, offering a space to pause, unwind, and connect on-ground. Designed as a place to slow down and reset, it invites festival-goers to reconnect with art, with people around them, and with the simple joy of being offline.
“For a lot of people, NH7 Weekender is tied to some very personal memories such as first festivals, discovering artists, long days that turned into nights, and friendships that have lasted well beyond the weekend. Pune has always been at the heart of that experience.
This year’s theme is rooted in nostalgia, presence, and connection. It’s an invitation to slow down, step away from screens, and relive what made live experiences special in the first place. Along with the music, the addition of comedy brings back that feeling of shared laughter and being fully in the moment. Bringing NH7 back to Pune in 2026 feels like coming full circle, to a city that helped shape those memories and the community around them,” said Akshat Rathee, Co-founder and MD of NODWIN Gaming.
Alok Gupta, Managing Director, Allied Blenders and Distillers said, “Cultural and music-led festivals are rapidly becoming mainstream platforms that engage both younger consumers and millennials, who increasingly influence lifestyle choices and purchase decisions. ICONiQ White has been built for this evolving audience, with a positioning rooted in contemporary taste, individuality, and cultural relevance. NH7 Weekender sits naturally at this intersection. For us, the association goes beyond sponsorship; it allows ICONiQ to be present in spaces where audiences discover new voices, express themselves authentically, and create shared cultural moments, driving deeper engagement and long-term brand recall.
In the lead-up to the festival, the Road to Weekender campaign will unfold across Mumbai and Pune, extending the Weekender experience beyond the main event through interactive, community-led engagements. Designed to build anticipation ahead of ICONiQ White NH7 Weekender 2026, the campaign will feature social, game-led engagements inspired by party culture, with select participants winning passes to the festival and the opportunity to take part in exclusive on-ground experiences during the festival weekend.
Tickets are available on District by Zomato app, the festival’s official ticketing partner. The festival is a Nodwin IP, curated by Big Bad Wolf, with Exceed Entertainment as the revenue partner and EVA Live as the event partner.
For more information, updates, and announcements, follow NH7 Weekender on its official social media channels.
