A rouge mouth was an important component of Marilyn Monroe’s bombshell popularity; her Ruby lips and the soft, sultry voice that emerged from between them tempting s*x appeal and a magnetic, womanly allure. Along with her platinum blond hairstyle, red lips were the cosmetic of the attractive low-cut dresses and high heels that were her flashy trademark.

But it was much more than that, red lipstick served to glammed most of the characters she played. In characters like Lorelei Lee in Gentlemen Prefer Blondes and Chérie in Bus Stop, red lipstick was the ideal glam to underscore her characters’ feminine and seductive appeal.

The practice of red lipstick onto Monroe’s lips on film sets was methodical and strategic, her makeup artist, Allan “Whitey” Snyder, used multiple shades of the color at a once, with a darker shade near the borders of the lips and lighter shades toward the center to create an intensely seductive pout. But the actress’s seductive personality wasn’t limited to just her movie roles. Even a staple of her look was an application of her favorite shade, Max Factor Ruby Red. Although that brand no longer exists in America, it’s still famous in Europe, where four wearable shades of red were introduced in 2016 named the Marilyn Monroe Lipstick Collection. One of the options is her favorite, Ruby Red.

Try Marilyn Monroe’s red lipstick right away.

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