The Taj Story’s Third Week Begins on a Flat Note

Entering Day 16, The Taj Story had little expectation of revival, especially after the second week ended without any noticeable growth. The film’s Saturday and Sunday failed to spark excitement among audiences, and Monday’s Day 16 numbers reflect the same trend—almost negligible additions to its tally. Currently hovering around the ₹16.82 crore mark, the movie’s journey is now resting in its decline phase, with footfalls nearly drying up across most regions.

This slow start to Week 3 makes it clear that the film’s theatrical business has entered its final stretch.

Audience Interest Fades Across Circuits
While metros initially gave the Paresh Rawal-starrer a respectable push, the gradual drop through weekdays and the muted second weekend have brought the film to a standstill. Multiplexes in Mumbai, Pune, Bengaluru, and Delhi continue to exhibit small pockets of movement, but not nearly enough to significantly impact overall earnings.

On the other hand, Tier-2 cities and mass centres have almost completely disengaged from the film. Without fresh traction or word-of-mouth support, The Taj Story is left dependent on a shrinking metro audience.

Reasons Behind the Steep Slowdown
The film’s plateauing collections stem from several contributing factors:

* A front-loaded response with minimal repeat value

* Limited reach beyond urban demographics

* Intensifying competition from new releases in Week 3

* Rising OTT buzz is resulting in shifting audience interest

These elements together pushed the film into an early stagnation phase, leaving little room for recovery.

What Lies Ahead for Week 3?

With the film now deep into its third week, the chances of touching ₹17 crore remain slim unless minor reports emerge from late evening shows. The Taj Story stands today as a thought-provoking, discussion-driven drama that resonated with a niche audience but couldn’t convert appreciation into sustained commercial success.

Its box office journey appears to be nearing closure, concluding with modest but respectable numbers for a film driven largely by performances and narrative strength.