Celebrating the success of his debut album – ‘Maghreb’, Naezy, the torchbearer of Indian Hip Hop released the official music video for one of the songs from the album, ‘Khamakha’ urging his fans to stay safe indoors. ‘Surakshithaitugharpe, najaraastonpe’, the hook line from the song prompts a sense of responsibility we hold, to combat this pandemic. The music video featuring Naezy and haunting shots of the city in lockdown is a tribute to his beloved Mumbai- a city that never sleeps, yet is adapting to arrest the spread of Covid-19.
The song that has already garnered over 2 million streams has established a new meaning this lockdown period. With picturesque drone footage of the city during the lockdown, putting together a fitting narrative despite not being able to step outside to shoot, the video has been shot and developed by ShreepadGaonka. Produced by Big Bang Music, Khamakha paints a contrast between pre-and-post lockdown Mumbai.
Talking about the music video, Naezy said, “All these songs from my album Maghreb are an extension of my thoughts and feelings. I believe that the art we create should reflect our thoughts unfiltered and we hold the responsibility to present the truth and spread the right message across as it has an influence on people. This video outlines the irony of life that used to be before this coronavirus crisis and encourages people to be conscious of their actions that can have an adverse reaction to the situation. I’m grateful to Big Bang Music for shaping my thoughts perfectly into this video and help me show it to the public.”
Urging everyone to stay home, he added, “I want to appeal to all to Be home- Be safe and don’t panic as this is the best step to fight this situation. I’m really liking staying home and spending time with my family. It’s giving me enough time to sit, think and write more songs and plan for post-Covid world.”