One of the most powerful and most committed groups of music lovers is the K-pop crowd. Because of their steadfast devotion and support for their preferred celebrities, K-pop fandoms actually rule the industry. Therefore, it is not surprising that K-pop bands and solo artists have a lot of influence, especially the more well-known a band is. When an item runs out of stock or sales increase after their bias is exposed, that is a good illustration of this.
E.X.O. member D.O. demonstrated his culinary skills to the globe during a live broadcast that took place back in 2016. D.O. was observed using a specific brand of doenjang (Korean soybean paste). He endorsed a certain brand of doenjang despite not being sponsored or paid to do so because of its outstanding flavor. The doenjang that D.O. used during the live broadcast quickly ran out of supply as a result of fans immediately texting their mothers to use it.
Hwasa visited a gopchang (little intestines) restaurant in an episode of the reality series “I Live Alone,” on which she made an appearance on M.B.C. She conducted an impromptu gopchang making (eating broadcast), which caused many people to develop a craving for the dish and visit restaurants to try it for themselves. She unwittingly contributed to a gopchang shortage across the country as a result!
Son Naeun is to blame for the rapid popularity of Adidas three-stripe leggings among young Koreans in 2014! In the dance practice video for the Group’s song “L.U.V.,” the former member of Apink flaunted the item while sporting the Adidas leggings and a simple black t-shirt. Son Naeun made it appear so amazing that Koreans bought it right away!
When G-Dragon posted a picture of his battered Vans sneakers, fans flocked to the company’s offline and online stores to purchase a pair of the same shoes, known as the “Style 36” model. Additionally, G-Dragon accidentally contributed to the discontinuation of the “Sk8-HI” and “Old Skool” models of Vans sneakers.
Through the Group’s official fan cafe B.T.S. member Jungkook had a casual conversation with A.R.M.Y.s (B.T.S. fans) in January 2019. Fans had asked the youngest member what laundry products he preferred while the issue of laundry was up for discussion. He responded by saying that he uses Downy as his fabric softener. Soon after, Downy rose to the top of Google and Naver’s trending searches, and the product quickly sold out. Even though he was out, Jungkook tweeted to the A.R.M.Y.s that he needed to get fabric softener before it sold out.
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