Ayan Bhattacharya
IWMBuzz Media Summit Kolkata: Inclusive Marketing: Building Brands For New Age Audience
Brands are trying harder than ever to connect with a wide mix of consumers, now. A recent panel discussion at the IWMBuzz Media Summit Kolkata, sculpted on inclusive marketing brought out how important it is for companies to understand not just who their audience is, but also how they think, behave, and make decisions. The panel discussion was led by Sanchita Roy, Chief Strategy Officer at Havas Media India, and joining her were Ayan Bhattacharya, Senior Marketing Manager at MYK LATICRETE India Pvt Ltd; Aditya Sharma, Head of Media & Digital at Piramal Consumer Healthcare; Samrat Sen | Click Here...
IWMBuzz Brings Top Minds Together For Its Second Kolkata Media Summit
Morning bloomed on 27th November, 2025. With young, bright minds ambulating through Fairfield, lit up with colours sprouting from above, a big screen, and titillating visuals of the ocean and lives beneath, the day promised to entertain not just to educate, but also to echo the outcomes and aftermath that lie in the years ahead. IWMBuzz, for the second time, unveiled the media summit in Kolkata, with a fierce ambition to ideate and leverage the future of the media landscape in the country. With stalwarts from the media industry embracing the stage, followed by panel discussions and g | Click Here...
From TV To Digital: The Next Era Of Advertising Discussed At IWMBuzz Media Summit 2024
In a world where streaming services, social media platforms, and digital ads dominate the phenomenon, the idea of television as a dominant force in advertising might seem like a relic of the past. But at the IWMBuzz Summit 2024, held on November 14th in Kolkata at the Fairfield by Marriott, a group of seasoned industry experts gathered to prove that TV advertising is far from obsolete. The only constant is change! The discussion, moderated by Rana Basu Thakur, Chief Mentor at Just Lateral ThinkInk Solutions, opened with a bold statement: “Gone are those days | Click Here...