Decalogue
IWMBuzz Media Summit Kolkata: Panel Discussion: Cinema vs Streaming: Competition or Collaboration?
The discussion between cinema and streaming platforms has a dramatic aura, as if one should replace the other. But the Bengali film industry's talk conveys a totally different meaning. No collapse is happening; this is an advance—one that storytelling is learning to adapt without losing the emotional core. The last session at the second edition of IWMBuzz Media Summit in Kolkata was headed by Raja Chanda and featured Srijit Mukherji, Avijit Sen, and Monami Ghosh, and explored the thin line between competition and collaboration under the premise of cinema Vs streaming. Traditional c | Click Here...
IWMBuzz Media Summit Kolkata: The Power of Influence: Of Culture, Content & Collaboration
Influence today is not about being the loudest voice or having the most followers. It is about being real, relatable, and culturally connected. That was precisely the prime discussion in one of the panel sessions at the second edition of the IWMBuzz Media Summit, Kolkata. The session was headed by Rana Basu Thakur (Chief Mentor Marketing | PR | Actor | Producer Just Lateral ThinkInk Solutions), joined by Preeti Sarkar (Creator, Actor & Designer), L Muralikrishnan (CMO & Co-Founder, Wow! Momo), Subhro Sarkar (Head of Brand & Communications, Ambuja Neotia Group), Promita Saha (VP, Karukrit Ad | Click Here...
IWMBuzz Media Summit Kolkata: Panel Discussion: Al in Media: Decoding Pros & Cons
Artificial Intelligence is making big changes in how stories, media, and educational content are created. On November 27 in Kolkata, leading voices from media, technology, animation, and education gathered at the IWMBuzz Media Summit to discuss what AI really means for the industry. Their panel discussion was clear and direct: while AI tools are helping people work faster and smarter, the human touch is still at the heart of every good story or production—led by Dr. Madhupa Bakshi, Dean and Professor of Media Science at The Heritage Academy, Kolkata the panel discussion was joined by Arun | Click Here...
IWMBuzz Media Summit Kolkata: Panel Discussion: AI in Advertising: Decoding New Age Marketing Trends
AI is already part of the everyday parlance of marketing. A panel composed of industry professionals and scholars convened at the second instalment of IWMBuzz Media Summit, Kolkata, to deliberate on this, and they all reached a common inference: AI is revolutionising the marketing scenario, but it does not interfere with the reasons that cause it. At most, it is a savvy aide, whereas at least, it assumes the role of a facilitator that overlooks the presence of a human on the other side. The panel discussion was led by Shantanu Banerjee (Dollar Industries), joined by Sarfraz Akhter (I | Click Here...
IWMBuzz Media Summit Kolkata: Fireside Chat: Telling Stories Of India To The World
These days, it feels like we’re drowning in quick, forgettable content. But real, meaningful stories? We need them more than ever. That’s what sparked a great conversation with Siddhartha Laik, the Founder and Editor-in-Chief of IWMBuzz.com, and Siddharth K. Tewary, who leads Swastik Stories as Founder and Chief Storyteller at the second edition of IWMBuzz Media Summit at Kolkata. What started as a chat about storytelling turned into something deeper—a look at storytelling as a cultural responsibility, not just something to entertain us. For Siddharth K. Tewary, stories hit clo | Click Here...
IWMBuzz Media Summit Kolkata: Inclusive Marketing: Building Brands For New Age Audience
Brands are trying harder than ever to connect with a wide mix of consumers, now. A recent panel discussion at the IWMBuzz Media Summit Kolkata, sculpted on inclusive marketing brought out how important it is for companies to understand not just who their audience is, but also how they think, behave, and make decisions. The panel discussion was led by Sanchita Roy, Chief Strategy Officer at Havas Media India, and joining her were Ayan Bhattacharya, Senior Marketing Manager at MYK LATICRETE India Pvt Ltd; Aditya Sharma, Head of Media & Digital at Piramal Consumer Healthcare; Samrat Sen | Click Here...
IWMBuzz Media Summit Kolkata: Panel Discussion: Branded Content 2.0: When Creativity Meets Data
At the second IWMBuzz Media Summit, in Kolkata, a stellar group of industry leaders picked up a conversation on how branded content is changing in today’s wild media world. Samrat Sengupta from UltraTech Cement led the session, and the panel included Shantanu Banerjee (Dollar Industries), Prachi Narayan (Havas Play India), Debojit Saha (Ice Media Lab), Sanjay Sen (Sen & Associates), and R. Ramakrishnan (Zee Media). The discussion focused on the evolution of branded content. It has become the area where data and creativity have to coexist. The speakers repeatedly mentioned one point | Click Here...
IWMBuzz Media Summit Kolkata: Fireside Chat: Bird’s Eye View: Latest Trends Guiding Innovation In Advertising
Siddhartha Laik, the Founder & Editor-in-Chief of IWMBuzz.com, sat down for a warm dialogue with Uday Mohan, COO of Havas Media India and Havas Play, for a fireside chat that really dug into how advertising is changing—fast. Uday Mohan talked about how Havas has stayed on top by leaning into change. They’ve bet big on technology, data, and research that puts the consumer first. The old ways of putting out messages through mass media are now fading. Now, it’s all about reaching the right people in the right way. Gen Z, especially, doesn’t have time for just anything; their att | Click Here...