Shah began her acting career when she was in 8th grade. Her career began with STAR Plus’s show Gulaal. She won various awards such as the Colors Golden Petal Awards for the Best Actress, Golden Petal Awards for the Best Jodi with Varun Kapoor, Best Actress Popular
Aspiring, Women Achievers Awards, youngest Achiever Award.
Swaragini was an Indian television series, which premiered on 2 March 2015. In this series, Helly played one of the half-sisters Swara. Swara is a very simple girl, who is loved by everyone. Although her stepsister likes her, in the beginning, she turns against Swara as her fiancée falls in love with Swara. It’s the story about Swara and how she handles all the difficulties In her family with ease.
Sufiyana Pyaar Mera is an Indian television series that premiered on Star Bharat on 16 April 2019. Helly Shah plays Saltanat and Kaynaat Shah in this show. Zaroon is an NRI who comes to India to meet Kaynaat as his father wants him to marry her though he himself is unwilling. When Zaroon comes to India, he spots Kaynaat’s cousin Saltanat, a beautiful girl who looks just like her. Zaroon falls in love with Saltanat at first sight. But when he meets Kaynaat, he gets puzzled on seeing the difference in her dressing and personality. Kaynaat, being a conservative and orthodox girl, lived and dressed in an extremely simple and traditional manner. Saltanat, on the other hand, being a free-spirited modern girl, is a fashionista and lives life on her own terms and conditions and dresses in trendy and stylish clothes.
Helly plays a double role in this series. She manages to play two different personalities in this show with so much ease.