Vivek Bahl, who was heading Star when the show was sent to floors, shared an interesting anecdote of Yeh Rishta conceptual birth.

Iconic television show Yeh Rishta Kya Kehlata Hai, which is ceated by Rajan Shahi’s Director’s Kut, and is beamed on Star Plus, has completed a successful run of 10 years.

It is indeed quite a feat at a time when shows go off air in a jiffy.

The show has seen many ups and downs, but thanks to its team’s perseverance and never-give-up attitude, it has climbed one ladder of success after another.

So, looking back? How did it all start?

Veteran media professional Vivek Bahl, who was heading Star when the show was sent to floors, shared an interesting anecdote of Yeh Rishta conceptual birth.

Here’s what we wrote:

I just found the original concept note I’d written for Yeh Rishta Kya Kehlaata Hai in 2009. I’d presented the same to my boss, Uday Shankar, as a show that was like life itself, & could go on & on. It’s only been 10 years. Rajan Shahi & Rajita Sharma brought it to life. But, it’s the teams that have really kept taking it ahead like no one else could. The baton passed from me to Suzana Ghai to Anu Ramsay to Ira Choudhary. Of course, all the writers. Here goes – I’d called it Vivaah then 🙂

“Vivaah

Every Indian Woman’s Greatest Journey

“It’s the greatest journey every Indian woman makes…

“From a house where she was born… raised… pampered… a world of naughty brothers… sharing secrets with sisters… being indulged by the father… & finding solace in the mother…

“She is almost cruelly uprooted… overnight…

“And, thrown into a completely new world…

“Not just new faces & new relationships… but where even the smallest of things… from food & dining habits to something as simple hours of waking up & routines… have to be grasped & adjusted to be her…

“It’s like she has to start life from scratch at 24… to leave behind the past… the family that she has known as her own all these years… & unconditionally embrace a new family… a new journey…

“A journey that is often scary… at times fulfilling… & always no less that a roller-coaster ride…

“A journey that will eventually depend upon just that one crucial & delicate relationship… with a man she’s hardly ever met before… where even his slightest gesture can make or break her spirit in these trying times…

“Where him saying one nice word about a dish she’s cooked could send her spirits soaring for days…

“And his coming late from work one night, then heading into a discussion with his parents… could leave her in the deepest depths of sulking…

“It’s a unique love story that begins after marriage…

“Vivaah is a show that very simply, through real & identifiable characters & situations… explores this most amazing journey every Indian woman makes…

“The show’s protagonist is a rich, educated & cultured Udaipur girl from a large Rajasthani family… heading into an arranged match with an equally rich household from the same community…

“This time, there are no black or white characters, no over the top drama…

“Just the just the amazing situations & drama of everyday life itself… that unfold against an aspirational backdrop & scale in the city of romance… in a manner that leaves the viewer attracted, as well as attached…

“From deciding whether it’s the right time to marry…

“To selecting the right guy…

“And have him select her…

“From getting engaged to a relative stranger…

“To the emotions before marriage…

“From the craziness of marriage itself…

“To the new home, all new lifestyle…

“And the awkward rush of the honeymoon…

“There’s drama & emotions, romance & laughter in all of it… & in the journey of Vivaah.”

Here’s wishing many more years to Yeh Rishta.

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