In today’s time, “What’s in the trend” has become a common factor in everyone’s life, and the credit goes to social media. And with social media, a whole new profession has been created—influencers. JioHotstar Tadka’s microdrama Desi Influencerz CEO Vs CEO is also connected to the world of influencers. Starring Ashi Singh as Ira and Abhishek Nigam as Aditya—this drama is a perfect dose of entertainment.

The story opens with the passing of Kartik Kulkarni, the co-founder of a well-known company, VibeVersee, that handles ‘Influencers’ and regulates PR activities. However, with the passing of Kartik, the company lands in big trouble with everyone trying to capture the empire that is co-founded by Aditya, who isn’t just the CEO of the company but also considered Kartik as his ‘Guru’. He is smart, talented, daring, loyal, lovable, and charming. Abhishek Nigam as Aditya played his part so well—his charming personality perfectly suits the world of Influencers.

However, amidst the crises, the story takes a new turn with the entry of Ira Kulkarni, who is the daughter of Kartik Kulkarni. She returns to save her father’s company, but Aditya fails to connect with her because she chose to stay away from her father while he was alive. Aditya and Ira had disagreements, but their goal was one—to save VibeVersee.

The plot turns interesting when a challenge is thrown at CEO Ira and Aditya—to make revenue of 2.5 crore in just 30 days. While Ira and Aditya are stark opposites, employees Varun and Parul extend their support to Aditya. However, beneath the support and encouragement, their hidden intentions turn the tables.

The story grows engaging with Abhishek and Ira’s chemistry while they explore to find a solution. The rivals, masked as those close ones, set the stage for drama. The storyline is such that it gives surprises at every episode while the drama, growing romantic, suspense, betrayal, revenge, and action make this microdrama a full short of entertainment.

Supporting actors Preeti Singh, Ayax Ahmed, Rushad Rana, and Yajuvendra Singh added to the drama level. The drama is produced by Salt Media Entertainment, Farhan P Zamma, and Firdaus S Sayed. Directed by Farhan P Zamma, this microdrama is good with perfect shots and sequences, and one must watch it.

IWMBuzz rates ‘Desi Influencerz CEO Vs CEO’ 3.5 out of 5 stars.