Balaji Telefilms’ massive launch, with the new platform Kutingg, wherein it specialises in vertical, short microdrama concepts, has been in the news for some time now. The deal of Balaji Telefilms with Story TV to come up with engaging microdramas, has raised the bar of this short-format content.
The news that we have at IWMBuzz.com is that an upcoming series will feature popular actors Sehban Azim and Abigail Pandey playing the leads. Popular actor Vijhay Badlaani will be seen playing the main negative role in the concept.
Exclusive: Khalid Siddiqui, Himanshu Soni and Vijhay Badlaani to feature in Story TV’s next
As we know, Sehban Azim was recently seen in the Atrangii mini series Tera Ishq Mera Fitoor. He was also seen in the series Fuh Se Fantasy. Abhigail Pandey was seen in the project Divorce Ke Liye Kuch Bhi Karega, and The Great Indian Cricket Fan. Vijhay recently shot for a vertical for Story TV, with Khalidi Siddiqui and Himanshu Soni.
We buzzed the actors but did not get through to them.
Vertical content is the established new normal in the digital platform, and is driven primarily by the global dominance of mobile usage. It is a booming genre of fast-paced, high-intensity series with episodes lasting only 1–5 minutes, designed specifically for mobile-first binging. We can see a lot of popular actors pivoting to vertical microdramas, which offer high-intensity storytelling similar to traditional daily soaps but in a “snackable” format.
Watch this space at IWMBuzz.com for exclusive updates.
