Poonam Pandey, the model and actor, known for her controversial actions, took the art of grabbing attention to a whole new level when her agency falsely claimed she had succumbed to cervical cancer. This disturbing stunt not only left her fans disheartened but also raised serious ethical questions about the boundaries one should not cross in the pursuit of public attention.

The drama unfolded when news broke of Poonam’s alleged death due to cervical cancer yesterday. Social media platforms buzzed with condolences, tributes, and a wave of sorrow swept over her followers. However, as the shock settled in, Poonam resurfaced with a video on Instagram, declaring, “I am alive.” What was initially perceived as a tragic loss turned out to be a gruesome attempt to generate awareness about cervical cancer.

While Poonam’s intention to shed light on a crucial health issue is commendable, the means she chose to employ have left many confused and outraged. Death is a sensitive subject, and using it as a tool for self-promotion can be perceived as not only distasteful but also deeply insensitive to those who have experienced real loss. Cervical cancer is undoubtedly a serious matter that requires attention, but the question lingers – was faking one’s death the only way to bring it into the spotlight?

Poonam’s social media post advocating for awareness and prevention of cervical cancer, while clarifying that she is indeed alive, appears to be an attempt to salvage the situation. She emphasizes the importance of the HPV vaccine and early detection tests, pointing out that Cervical Cancer is entirely preventable. However, the credibility of her message is overshadowed by the shocking stunt that preceded it.

The big question remains – what compelled Poonam to resort to such extreme measures? Was there a lack of confidence in her ability to garner attention through conventional means? While the need for awareness on cervical cancer is undeniable, the ends do not always justify the means. Death, in any context, is not a subject to be manipulated for personal gain.

Poonam’s choice to use her own “death” as a promotional tactic raises concerns about the moral compass guiding today’s influencers. Social media has become a powerful tool for advocacy, but where do we draw the line between creating awareness and sensationalizing personal tragedies? The line, it seems, was blurred in this case. Going forward, it is essential for public figures to tread carefully in their pursuit of attention, ensuring that the means do not overshadow the noble ends they seek to achieve.

Last but not least, while Poonam wanted to grab this ‘not-so-cool glory’ of being termed dead for a cause, we really wonder why her PR machinery did support her. The authenticity of any news related to a popular celebrity is always given a green tick when it comes from the horse’s mouth (in many cases, it is the PR machinery speaking for the person involved). It is pathetic to see how loyalties change, to the extent of committing oneself to an immoral act, thereby being the authoritative agency to spread the wrong news. Sure that if the PR agency was not involved, this ‘death’ news would not have been seen as ‘true’ by many. So where does this put the efficiency of the so-called PR machineries that work 24*7 to build the public perception of a celebrity? An eye-opener, this Poonam Pandey gimmick, for such machineries too, to realize their worth and not use their stronghold for such unworthy and atrocious causes!!

And for Poonam, we can just say that she got her ‘golden hour’ of fame. Does she even care that it hurt the sentiments of many?

(With Inputs From Srividya Rajesh)