In a world where celebrities wield immense influence, it’s heartening to see them use their platform not just for promoting their work but also to shine a spotlight on initiatives that truly make a difference. India’s beloved actress and the most followed Indian actor on social media, Shraddha Kapoor, recently did just that by applauding and praising Nita Ambani’s Swadesh initiative, a remarkable endeavour aimed at empowering Indian artisans.
Nita Ambani’s Swadesh Bazaar is a unique concept designed to reinvigorate the craftsmanship of traditional Indian artisans. It particularly focuses on indigenous crafts that are in need of conservation and revival. For years, Nita Ambani has been a fervent supporter of these arts and crafts, and with Swadesh, she aspires to broaden and deepen her support on a bigger, more sustainable, and more global scale in the future.
Shraddha Kapoor, who recently attended the grand launch of the Jio World Plaza, made quite a statement by performing the classic song ‘Aao Huzoor’ sporting a Kanjeevaram saree from the Swadesh collection. But her involvement goes beyond fashion and support; she wholeheartedly embraced the Swadesh initiative and expressed her admiration for Nita Ambani’s vision. In her own words, “Swadesh is not a brand, it’s a movement.I’ve seen a glimpse of Swadesh and I can proudly vouch that Mrs. Nita Ambani ji is taking India’s cultural roots to the world and how! I’m always in awe of the talent and skill that every corner of India is filled with and to see Swadesh giving the spotlight to the Artisans is so heartwarming. Kudos to the entire team.”
On the work front, Shraddha is gearing up for the sequel of her blockbuster ‘Stree’ with ‘Stree 2’.
