This is a new world. A world of possibilities and opportunities. And the vibe at the screening cum press launch of VOOT’s new show validated the notion. Night was young, air sniffing of curious anticipation as young content guns geared up with slight pride and sheepish critical coy as the projector rolled out first three episode of Yeh Ke Hua Bro…a fun, peppy, today’s comedy tale (apparently).
Munching on some delectable delicacies and sipping on soothing smoothies, we donned the glasses of scrutiny as the lights dimmed paving way for an entertaining evening.
VOOT, part of Viacom 18 group, has always endeavored to put out original content banking on ‘popular faces’ safety net. Here too, the plot has four character pillars, portrayed by comparatively known names, Shamita Shetty, Aparshakti, Gaurav Pandey and Ridhima Pandit. Big Synergy and Namit Sharma have joined efforts to put the plot in place.
We will cut to the chase.
Yeh Ke Hua Bro fails to bring anything fresh to the table. Two stereotyped Haryanvi ‘bros’ exude more than needed macho-giri, thinking from 2 inches below the naval, not 2 inches above the heart. Hormones bubbling humans, the bros’ only aim in life seems to land a girl and earn some cheeky happiness out of the otherwise lukkha (hopeless) style of existence. Unique art of living, we must say.
Aparshakti and Gaurav’s ‘brohomie’ is humourous in parts, dreary at large. Gaurav is pretty committed to his expressions, for he sticks to only few throughout.
After the initial interest, the plot meanders from being obvious, to ‘been there seen that’ feeling to being redundant. One scene moves to another without bringing any impetus to the story.
The glamorous girls set against the otherwise Haryana orthodox society seems a bit far-fetched, but the girls act as the oomph factor and fantasy figures of the bros. Shamita and Ridhima are glam dolls, let’s not talk about their performances, as there was less of acting and more of peacock dance aadayein aimed to lure the bros (suggestively).
Digital world’s poster boy Sumeet Vyas’s cop role seems force fed. The makers got confused whether to make him funny or ‘angry young man’ a la Bachchan saab. Result? He haplessly oscillates between the two.
Yeh Ke Hua Bro caters to tier 2 audiences, at least the initial viewing is reflective of such opinion. The urban Netflix binge watching audience would find this effort rather tepid and brainless. The attempt fails to be funny for the script is weak and it drags on like a tasteless chewing gum. We hope that the rest of the series brings in some gripping twists, making it watch worthy, or this could very well prove to be yet another original attempt entering the realm of ‘no recall value’ abyss.
Digital content opens space for raw innovation stemming from reality. Yeh Ke Hua Bro is a tad over-the-top melodramatic. At Voot, we expect better content, given its strong credibility and market impact.
IndianWikiMedia would like to give this attempt 1 out of 5 stars and ask the makers, “Yeh Ke Kiya Bro”…