India’s leading homegrown OTT, ULLU appoints Nivedita Basu as the Head of Content Strategy & Business Alliances. Her role will entail developing, creating, and producing original content and leading strategic business alliances for the platform. With over two decades of experience in production and programming, Nivedita is one of the most noteworthy professionals in the entertainment industry.

Nivedita’s most significant stint was with Balaji Telefilms, where she donned the hat of a Creative Director. She was key in revolutionizing Indian soap series and also spear-headed content creation for leading Indian GEC’s namely Star, ZEE Entertainment, Sony amongst many others. She is lauded for shows like Saas Bhi Kabhi Bahu Thi, Kahani Ghar Ghar Ki, Kasauti Zindagii Ki, Kusum and has also worked as a Creative Director for 24 at Anil Kapoor Film Company. Prior to joining ULLU, Nivedita had directed and co-produced it’s much talked about show ‘Tandoor’.

Speaking on her appointment, Vibhu Agarwal, Founder & CEO ULLU said, “We are delighted to have Nivedita on board as the Head of Content Strategy and Business Alliances. As we continue to expand and foray in different domains, Nivedita’s rich and illustrious experience will help us drive our goals. In her capacity, Nivedita will be responsible for not just creating engaging original content but also identifying the right talent for it. She will also lead our existing and new key business alliances.”

Nivedita Basu, Head Content Strategy & Business Alliances shared “ It gives me immense pleasure to join the vibrant and growing team of ULLU. Its commendable, how in such a short span of time, ULLU has established itself as a key player in the OTT space which offers content across genres. Earlier last year it expanded its library with family viewing shows like Assi Nabbe Poore Sau, Bulls of Dalal Street , Cyanide and Tandoor amongst others which had some of the best known talents from the industry along with intriguing concepts. It is now at a pivotal juncture of diversifying and I join the team to further solidify it’s premium content offering. I am really thankful to Vibhu ji for instilling faith in me. I hope to take ULLUs premium content domains to new heights and make the brand a one stop destination of entertainment across domains.”