Pratik Gaur
India Web Fest 2025 Panel Discussion: Content Creation for Impact: Emerging Trends to Look Out For
What really drives impact in content today? Is it the metrics? The number of followers? Or is it something cavernous? Something that connects, resonates, and lasts? These were the kinds of questions tackled at the lively and thought-provoking panel discussion titled “Content Creation for Impact.” The session, moderated with poise and insight by Aditya Sharma, Head Media & Digital at Piramal Consumer Healthcare, brought together a sharp mix of voices from the evolving digital ecosystem: Pratik Gaur (Founder & CEO, Celebistaan), Aakshaye D Vyass (Marketing Head, Vini Cosmet | Click Here...
When Branding Meets Betrayal: Pratik Gaur’s Celebistaan Delivers a Masterclass in Subtle Marketing with Jannat Zubair & Dr. Sheth’s
In a clever moment marketing execution, Pratik Gaur — Founder & CEO of leading influencer marketing agency Celebistaan — pulled off a disruptive, organic brand integration with actor & influencer Jannat Zubair Rahmani for Dr. Sheth’s Skincare, a HONASA brand, on the very day of the much-awaited finale of Amazon Prime’s show The Traitors, hosted by Karan Johar. Jannat, who was a popular contestant on The Traitors, shared a playful reel where she addressed the audience by saying, “I told you I’m innocent — wi | Click Here...
India Kids Summit Season 6: Influencer Marketing As Marketing Strategy: What Next?
The 6th edition of the India Kids Summit brought together some of the most esteemed industry panel experts to engage in interesting conversations which ranged from talking about the markets that cater around kids, the content they consume and much more, empowering the youth, brands and much more. One of the burning topics for the same that was discussed was Influencer Marketing As Marketing Strategy: What Next. Pratik Gaur, Founder & CEO, CELEBISTAAN moderated with Snehalata Jain, Travel Mom blogger & parent | Click Here...
Decoding Gen Z: Insights From IWMBuzz Media Summit’s Panel On Branded Content And Influencer Marketing
Kolkata’s crisp November air was charged with intellectual electricity as IWMBuzz hosted its grand Media Summit at the Fairfield by Marriott on November 14, 2024. A confluence of media stalwarts, marketing maestros, and content connoisseurs turned the evening into a cauldron of ideas, innovation, and inspiration. Among the many thought-provoking discussions, the panel on Branded Content and Influencer Marketing: Talking to Gen Z stood out as a riveting exploration of how brands can navigate the nuanced psyche of the next generation of consumers. The Power Panel | Click Here...