Mumbai, 12th October, 2019: Spreading the cheer this festive season, Viacom18 announces a-la-carte price for its flagship Hindi GEC COLORS and Kannada GEC COLORS Kannada at Rs 12/month each. In line with this special festive price, Viacom18 is launching a consumer awareness campaign ‘Har Din Diwali’ encouraging viewers to now subscribe to these channels at its new price point. As part of this offer, the a-la-carte price of COLORS and COLORS Kannada has been reduced from the present price of 19 to 12 per month each.
Commenting on the initiative, Sudhanshu Vats, Group CEO & MD, Viacom18 said, “As a broadcast network, our aim is to make our channels more accessible and affordable to all viewers across the country. While we are launching a slew of exciting shows on our channels, this festive offer – ‘Har Din Diwali’ will further empower our consumers to access their favourite shows at a more affordable price point.”
In addition to the celebratory pricing, the festive season will also witness the channels showcasing marquee properties such as Bigg Boss 13, Bigg Boss Kannada, Chhoti Sardarni, Shakti, Khatron Ke Khiladi, AgniSakshi, Lakshmi Baramma, Mangala Gowri Maduve, amongst others.
Viacom18 had introduced a pioneering awareness building campaign during the implementation of New Tariff Order, titled ‘Ek Me Hai More Yahaan’ that advocated the comprehensive value for money that the ‘COLORS Wala Value Plus Pack’ provided to its viewers. The campaign had also successfully highlighted the clear concerns of the consumers over the rising costs of entertainment channel packages across genres by defining the strategy of the network wherein all the bouquets across Hindi, English and Regional entertainment were packaged in a manner to help the viewers keep their monthly budgets in check.
Viacom18 Media Pvt. Ltd. is one of India’s fastest growing entertainment networks and a house of iconic brands that offers multi-platform, multi-generational and multicultural brand experiences. A joint venture of TV18, which owns 51%, and Viacom Inc., with a 49% stake, Viacom18 defines entertainment in India by touching the lives of people through its properties on air, online, on ground, in shop and through cinema.
‘COLORS’ is Viacom18’s flagship brand in the entertainment space in India. A combination of ‘emotions’ and ‘variety’, COLORS, launched on 21st July 2008, offers an entire spectrum of emotions to its viewers. From Fiction Shows to Format shows to Reality shows to Blockbuster Movies – the basket contains all ‘Jazbaat Ke Rang’.‘COLORS’ is dedicated to promoting ‘Cohesive viewing’, through programmes like Choti Sarrdaarni, Vidya, Shakti…Astitva Ke Ehsaas Kii, Ram Siya Ke Luv Kush,Bahu Begum, Bepanaah Pyaar, Gath Bandhan, Khatron Ke Khiladi, Bigg Boss, Rising Star and Dance Deewane amongst others.
About COLORS Kannada
Colors Kannada is a family entertainment channel that provides the viewers with quality programs that reflect the rich Kannada culture. Bigg Boss Kannada, MANGALA GOWRI MADUVE, NAMMANE YUVARANI, LAKSHMI BAARAMMA, AGNISAKSHI, RADHA RAMANA, MITHUNA RASHI and KANNADADA KOTYADHIPATHI are some of the highly popular shows of the channel.