Ever since the COVID-19 pandemic hit the world, over-the-top (OTT) platforms filled in the gap for box office. In no time, the 70 mm screen got replaced with the smartphone screens as the digital space took over the entertainment world. The demand for digital platforms has given many creative professionals a platform to showcase their talent. Producer Guruji Kailashraigar who is a well-established name in the business world has also expressed his desire to produce quality content that he plans to release directly on the online streaming platforms.

It is a well-known fact that since April 2020, content consumption and data show viewership has increased by leaps and bounds in towns and cities. With the upper trend of the viewership than the pre-pandemic era, many big films are directly taking the route of releasing their content on the OTT platforms. Understanding the potential of the digital space, Guruji Kailashraigar is eyeing a perfect script that he can produce. The entrepreneur turned producer after making his mark in the gold industry says that the facet of the entertainment sector is drastically changing.

As per the studies, in the past year, the paid subscriptions grew to 29 million from a time of April to July. However, with the situation easing out in the second half of the year, many felt that the business of cinema will get back to normal. Unfortunately, that has not been the case. The second wave of coronavirus has hit India severely, and it has seen many big films get postponed yet again. “This year shall pass yet again, and the audience will most probably continue to consume data over the digital space. Only the decline in cases can help the theatres to open. But looking at the larger picture, the audience will view web shows and movies over digital domain at their comfort”, said Guruji.

Besides this, Guruji Kailashraigar who is known for his philanthropic work had earlier stated that realistic cinema has always left him impressed. Rather than highlighting fictional stories on screen, the producer wants to showcase the real-life stories and events that have happened in the past. Owing to his genius business mind, a majority of Guruji’s earnings go in charity and other revenues he invests in different sectors. Production is one such category where he aims to contribute to show better content. Well, we are intrigued to know what new the producer will bring for the audience during such challenging times.

Disclaimer: This is a company press release. No IWMBuzz journalist is involved in the creation of this content.