Bollywood Celebs Like Priyanka Chopra, Shilpa Shetty, Malaika Arora, And Chitrangada Singh share their views on facing colorism in Bollywood Industry.
Millions of people around the world are impacted by colorism, which is the prejudice and discrimination against those with darker skin tones, generally among members of the same racial or ethnic group.
Numerous performers have come forward to share their experiences of discrimination, despite repeated calls for the Bollywood industry to include more women with dark skin tones in its films.
“Since my father is Clusky, I am the only one of my cousins who is not gora-chitta (fair). I used to get the joking nickname “kaali, kaali, kaali” from my Punjabi family. I wanted to improve my complexion and use fairness treatments when I was thirteen.”
Shilpa Shetty Kundra admitted that her sister Shamita’s lighter skin made her feel uneasy. She also experienced racism and colorism at the hands of Jade Goody, a participant she shared the Big Brother house with, in 2007. The incident sparked a heated national debate.
“The struggle to dispel racial superiority beliefs among people has been ongoing for a long time. Women have been raised to believe that fair skin is attractive.”
According to Chitrangada Singh, the reason she was denied a modeling gig was because of the color of her skin. She has also never promoted any fairness creams since she felt that doing so would encourage colorism. Additionally, she has posted images of herself with the description “brown and cheerful.”