For over three decades, NDTV has been India’s most trusted storyteller — chronicling milestones that shaped the nation’s identity, narrating ideas that drove progress, and reflecting the ambition of a country on the rise. From moments of celebration to times of challenge, from history in the making to the extraordinary in the everyday, NDTV has remained at the heart of India’s story.

Now, that legacy enters an exciting new dimension with the launch of NDTV Good Times – a platform for live concerts and immersive cultural experiences that promise to redefine entertainment in India.

A New Pulse of Culture

In today’s India, culture and experiences are immediate, connected, and powered by collective energy. Globally, live entertainment has evolved into a cultural force — shared, remembered, and woven into collective identity. With one of the world’s youngest populations and a cultural appetite that is bold, diverse, and global in outlook, India is ready to claim its moment.

Iconic Performances, Iconic Settings

NDTV Good Times will bring together legendary and contemporary artists to craft unforgettable evenings:

  • AR Rahman at the sacred ghats of Varanasi, creating magic with music on the banks of the Ganges.
  • Sonu Nigam in a breathtaking tribute to 100 years of Mohammed Rafi at Srinagar’s Dal Lake.
  • Shankar-Ehsaan-Loy with their powerhouse compositions that transcend generations.
  • Jubin Nautiyal and Neha Kakkar electrifying audiences with their energy and chart-topping hits.

Each performance will move beyond entertainment to become an occasion of profound cultural connection.

Voices Behind the Vision

Rahul Kanwal, CEO and Editor-in-Chief, NDTV, said: “NDTV has always stood at the intersection of storytelling and society. With NDTV Good Times, we take that commitment into the realm of live culture and experiences – curating iconic performances that will not just entertain but also inspire, connect, and create lasting memories for audiences across India.”

Rahul Shaw, Chief Experiences Officer, NDTV, added: “Live experiences are the new heartbeat of culture globally – and create deeply personal experiences. NDTV Good Times is about reimagining that heartbeat for India, bringing together the nation’s finest artistes in extraordinary settings, and ensuring every performance becomes an occasion to remember.”

Beyond Entertainment

What sets this journey apart is NDTV’s unique strength – the ability to craft exceptional live experiences and amplify them across broadcast, digital, and social platforms. With trusted ticketing partner District already on board, NDTV Good Times will ensure each concert is not just a performance but a once-in-a-lifetime experience – unforgettable, unmissable, and unique.

The Cultural Identity of a Generation

Every concert, every gathering, every collaboration under NDTV Good Times will capture singular moments of culture, connection, and celebration. It will help define the cultural identity of a generation that is young, confident, and globally connected – ready to embrace the Good Times.