“We needed to stop being about what men want and to be about what women want.”, says Martin Waters, who is the chief executive of the brand, Victoria Secret, in an interview with New York Times. He also added saying, “When the world was changing, we were too slow to respond,”. According to the report suggested by the New York Times, it is said that Priyanka Chopra along with six other members shall be the model for their products and will work for the brand’s promotion.
The popular lingerie brand that actually introduced a new version of attractive sassy lingerie in the 1970s has now been subdued by the masses for it’s been called out for the objectification of women, which is why the brand actually abandoned its runway show in 2019.
The official Instagram page announced the news on their handle, introducing Priyanka Chopra and the other new members, they said, “We are proud to announce an exciting new partnership platform, #TheVSCollective, designed to shape the future of Victoria’s Secret. These extraordinary partners, with their unique backgrounds, interests and passions will collaborate with us to create revolutionary product collections, compelling and inspiring content, new internal associate programs and rally support for causes vital to women.”
Priyanka Chopra came out to speak of her new role, saying, “A new era always brings a sense of freedom, and the opportunity to play a part in shaping the evolution and future success of a heritage brand like Victoria’s Secret is so exciting to me. As we work together to chart the path forward in a new and impactful way, I’m not only looking forward to developing future collections that are inclusive of all people, but I am most excited for new customers and for those who have always been a customer of Victoria’s Secret to feel represented and like they belong.”
