Engineers are the future of this country. And they are doing some really cool things. Gone are the days when pursuing engineering meant working 9 to 5 jobs. Now engineers are challenging stereotypes and pushing boundaries. Aditya Aggarwal is one such engineer and IIT graduate who is slowly making his mark in the world.
Aditya Aggarwal completed his Btech from IIT Roorkee in 2004. After his BTech, he was placed in Wipro as Software Engineer and went on to work in IBM and was promoted as India SFV leader. He resigned from this plum position to start a digital marketing and music production business. He initially started as a team of 2 along with his wife Sonam and now, slowly and steadily, they have grown to a team of 30.
Aditya believes in his work. He believes in disseminating good content and making it accessible to all. Aditya invests in music and web series to help budding artists build their music career. He believes that if you have talent, lack of resources should not be a hindrance to your success. His Idea to introduce equity sharing on music content helped a lot of artists launch their music and YouTube careers. Aaditya currently has stakes in 3 web series and 215 music videos and is eyeing more in the future.
Aditya used his IIT degree and strong technology experience with IBM, Wipro to make a smart career move into digital marketing and succeed in it. Using his digital monetization strategies and smart business acumen, he helped many music videos, many channels raised funds over Rs. 63 crore in a short span of two years.
Aditya also invested in 3 startup mobile applications and helped them to generate revenue as well. Aditya is also acting as producer, financer for 2 Punjabi and 1 Gujarati webseries. These projects are supposed to be launched by Nov 2021.
Aditya epitomizes the spirit of young India. He is a multitasker and a perfectionist. He wants to revolutionize and democratize the Indian music and content scene and believes that what he has done till now is just the beginning.