India’s leading Hindi general entertainment channel, COLORS, has consistently ranked number 1 for the last four weeks and continues to be on the numero uno position. (Source: BARC 2+ HSM Urban) Having been the number one channel, it is well poised in the current challenging environment to bring to its viewers the best of content. Four of COLORS’ fiction shows are among the top ten shows across GECs along with Khatron Ke Khiladi which is the highest in the non-fiction category. While millions across the country self-isolate and practice social distancing, COLORS is all set to present an eclectic mix of current and popular erstwhile shows that will take care of all your entertainment needs. Rightfully picked to cover a variety ranging from comedy, drama, slice of life, and reality shows, the channel will enable viewers to enjoy their time at home.
As you tune into to your favourite channel for wholesome family entertainment, destress and unwind with a healthy dose of comedy with Belan Wali Bahu and Bhaag Bakool Bhaag from 5-6 pm. Love will find its way into your hearts as Sidharth Shukla and Rashmi Desai starrer love story, Dil Se Dil Tak returns at 6 pm. The early primetime will be followed by the current fiction line-up starting with Vidya, Choti Sarrdaarni, Shakti…Astitva Ke Ehsaas Kii, Barrister Babu, Shubharambh and Naati Pinky Ki Lambi Love Story. The unparalleled leader of entertainment, Bigg Boss 13 is back to add the desired amount of spice and drama at 10 pm.
Manisha Sharma, Chief Content Officer, Hindi Mass Entertainment, Viacom18, says, “We are going through unprecedented times. However, as audience’s preferred channel, COLORS wants to make sure that in these social distancing times, we provide you with wholesome entertainment for the entire family ranging from original shows to seasoned shows across genres. To drive away your lockdown blues, we are presenting dedicated blocks for comedy, drama, romance to give you the best of the best content. As we all try to get ahead of the pandemic, we want to continue to be your companion for everything entertainment.”