News18 Uttar Pradesh / Uttarakhand, the region’s No. 1 news channel, has always been dedicated to addressing critical issues that impact the region and its people. In alignment with its core values, the channel is thrilled to announce the launch of “Mission Safai,” a special campaign aimed at achieving cleaner and better surroundings for Uttar Pradesh and Uttarakhand.

A fundamental aspect of “Mission Safai” is recognizing that waste and trash management is the responsibility of individuals themselves. News18 emphasizes the importance of not littering and instead properly disposing of waste. The channel urges people to treat their surroundings with the same care and cleanliness as they do their own homes. By adopting responsible waste management practices, citizens can contribute significantly to creating a cleaner and healthier environment.
“Mission Safai” recognizes that a clean environment is not only crucial for individual well-being but also contributes to the overall development of a society. By addressing the issue of sanitation and cleanliness, the campaign aims to uplift the living conditions of the people and create a sustainable and healthier future for Uttar Pradesh and Uttarakhand.

News18’s team is dedicated towards driving a positive change through “Mission Safai” and is committed to providing comprehensive coverage of the campaign’s progress, highlighting success stories, and showcasing the collective efforts of citizens and authorities.
Watch “Mission Safai” only on News18 Uttar Pradesh / Uttarakhand.

About Network18 Group

Network18 Group is a media and entertainment group with interests in broadcasting, digital, movies, e-commerce, magazines, mobile content and allied businesses. TV18 Broadcast Limited [BSE: 532800, NSE: TV18BRDCST] is the broadcasting arm of Network18. TV18 operates India’s largest bouquet of News channels across 15 languages and 26 states; with marquee properties like CNBC-TV18 in Business News and CNN News18 in English News. Through its JV Viacom18, it also operates a portfolio of entertainment channels across genres, including leading premium local and global brands like Colors, Nickelodeon and MTV. Viacom18 also operates OTT platform VOOT, and produces and distributes films through Viacom18 Motion Pictures. Through TV18, the network operates a bouquet of 13 regional news channels under the News18 brand name. TV18 also operates a joint venture with the Lokmat Group which houses the Marathi news channel News18 Lokmat. To cover the global audience & sizable NRI population, TV18 operates News18, a twenty-four-hour television news channel designed to give global audiences a window into the world’s largest democracy. TV18’s Infotainment JV AETN18 that operates History TV18 and distribution/syndication JV Indiacast complete the bouquet of offerings, making TV18 a full-portfolio broadcast player. Through ‘Network18 Media & Investments Ltd.’ [BSE: 532798, NSE: Network18], the group operates its digital, publishing and e-commerce assets including moneycontrol.com, news18.com, cnbctv18.com and firstpost.com. Network18 has significant interest in e-commerce property, bookmyshow.com and also publishes Forbes India, the nation’s first local edition of a foreign news magazine in collaboration with Forbes Media. In addition, the group operates Network18 Publishing, a player in the special interest publishing space, which publishes magazines such as Overdrive, Better Photography and Better Interiors. ‘Network18’ also has strategic investments in Yatra, Colosceum, Topper, 24X7 Learning and Ubona. For more information, log on to www.nw18.com