Sony Entertainment Television with its unique story telling has rendered various hues of love & romance through Ek Duje Ke Vaaste, Kuch Rang Pyar Ke Aise Bhi and Badhe Acche Lagte Hain. Partnering once again with Bindu & SJ Studios, it brings to you an untouched, breezy yet absorbing world of romance in “Yeh Pyaar Nahi Toh Kya Hai”. It’s that shade of love which is unspoken but palpable, unexpressed but perceptible of Siddhant Sinha (Namit Khanna) & Anushka Reddy (Palak Jain). 

Siddhant Sinha is racing ahead at a breakneck speed to achieve fame and success in his career but still finds something missing, what is that? Anushka Reddy, daughter of one of the biggest ‘business tycoons’ of the country is untouched by the opulence in which she has been brought up, sensitive yet competitive has everything which one could desire but still cannot give up on her emotions that she has for Siddhant, why? 

The entire show is being shot in Delhi at real locations to give its viewers a completely differentiated cinematic experience and bringing alive the world of its characters. The rich and opulent world of Anushka Reddy will be an awe-inspiring and a never seen-before experience for the viewers on television. 

Making their debut on television – Namit Khanna (Siddhant Sinha) and Palak Jain (Anushka Reddy) share the screen space with an ensemble of talented artistes; Manish Choudhary, Anuraag Arora, Alka Amin, Ankit Raj, Shahana Verma and others. 

‘Yeh Pyaar Nahi Toh Kya Hai’ will premiere on 19th MarchMonday to Friday at 11:00 pm only on Sony Entertainment Television.   

Danish Khan, EVP and Business Head, SET 

“We are delighted to present ‘Yeh Pyaar Nahi Toh Kya Hai’, and collaborate with Dilip Jha, the writer producer, who had given Sony a great love story last year – Ek Duje Ke Vaaste. At 11.00 pm, this show will give urban working couples and youngsters, a great love story to end their day. This show also marks our ambition to move from shooting in a studio set up to shooting in real location. “Yeh Pyaar Nahi Toh Kya Hai”– shot in real locations in and around Delhi, with an absolutely riveting ensemble cast, will set a new benchmark in the production quality standard on Indian Television”

Dilip Jha, Writer & Producer, Bindu & SJ Studios 

I am so happy to collaborate with Sony once again with ‘Yeh Pyaar Nahi Toh Kya Hai’. The series has two parts – one is a very contemporary romance with nuances and nostalgia of first love. The other part is this larger-than-life drama narrative of 70’s where a young man is all set to take entire world head on to make his way, while still being rooted and in love. Apart from great entertainment, I believe this show will also deliver a strong social message. One can look forward to great acting, fast paced narrative and above par production standard from the show. It will appeal to regular TV audience across age groups as well as bring in new audience looking for new age content”