John Abraham is known to perform his films like Force, Rocky Handsome, Force 2 among others. The actor is currently busy with promotions of his upcoming movie Attack. He recently said that unlike others he is never too keen on promoting his films on The Kapil Sharma Show. He said that content worked in modern times, and not over-marketing.

As per reports in Bollywood Life, in his interview with Tried & Refused Productions YouTube channel he cited the example of The Kashmir Files and how it became a hit even without promotion on Kapil Sharma’s show.

John Abraham said Lakshya Raj Anand who is the maker of the film was keen to promote it on the platform. It seems he took him to Kapil Sharma. John Abraham was quoted as saying, “He took me to Kapil Sharma, saying ‘I want you to be on Kapil Sharma’. I like Kapil, he’s a nice boy, but it doesn’t translate to ticket sales.”

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