Zee TV and Balaji Productions’ latest fiction show ‘Kundali Bhagya’ – a parallel universe that emerges from the world of Indian television’s top-rated primetime drama Kumkum Bhagya, narrating the story of Pragya’s two sisters Preeta and Shrishti, has opened up to a very promising viewership. The show has garnered the highest opening for a weekday fiction show not only in 2017 but also since 2016 with 5796 TVTs @ HSM-Urban & 9860 TVTs @ HSM and second only to Zee TV’s immensely popular show Kumkum Bhagya which clocked in 10305 TVTs in HSM in week 28’17. After the success of Pavitra Rishta, Jodha Akhbar, Kumkum Bhagya and Brahmarakshas, Zee TV in association with Balaji Telefilms have presented yet another winning series with Kundali Bhagya.
Kundali Bhagya narrates a story which originates from the multi-layered narrative of KumKum Bhagya and its underlying sub-plots which are told from different perspectives and varied lenses. Apart from capturing the journey of Pragya’s long lost sisters once they land in Mumbai to reunite with mother Sarla, the show introduces audiences to an affluent Punjabi family – the Luthras and explores the dynamics of Preeta and Shrishti with the Luthra grandsons Rishabh and Karan Luthra. Rishabh Luthra the elder son owns a celebrity management firm and the younger brother Karan Luthra is a star cricketer. The journey of sparks that will fly when the paths of Preeta, Rishabh, Karan and Srishti intersect will form the crux of ‘Kundali Bhagya’.
Zee TV’s fiction line-up is growing from strength to strength as Kumkum Bhagya retains its number one position with 10305 TVTs @ HSM and 6639 Avg TVTs @ Urban-HSM (wk average: wk 23’ 17 to 28’ 17), the channel clearly on its way to rule the weekday primetime!
Zee TV Deputy Business Head Deepak Rajadhyaksha says “Zee TV has always strived to experiment and bring its viewers unique and fresh content. The idea of exploring an all-new show emerging from the sub-plots of an already established top rated primetime drama clicked instantly as Kumkum Bhagya has several fascinating tracks and interesting characters that lend themselves to being explored individually as separate shows. The channel has consolidated its position in the fiction space with some very differentiated concepts, each resonating beautifully with its core values.Kundali Bhagya has been the biggest weekday launch since 2016 and Sa Re Ga Ma Pa Li’l Champs holds fort as the highest rated non-fiction show of the year. We will continue to create some completing content for our audiences.”
Kundali Bhagya has managed a casting coup of sorts with renowned actors like Dheeraj Dhoopar, Shraddha Arya, Anjum Fakih and Manit Joura playing the main leads.