Producer Sonali Jaffer is happy as Tujhse Hai Raabta has become the top daily fiction show as per the ratings of this week.

I had decided to stop experimenting if Tujhse Hai Raabta had not worked: Producer Sonali Jaffer

Tujhse Hai Raabta, the family drama show on Zee TV produced by Aamir Jaffer and Sonali Jaffer’s banner Full House Media has stood the storm and has blossomed into a daily that garners great adulation and popularity.

In the BARC ratings released today (Week 5 of 2019), Tujhse Hai Raabta stands tall with a TVR of 2.9, thus becoming the top fiction daily show and also the numero uno show on Zee TV!!

Quite an achievement this, for the show which started off with the concept of a mother and daughter whose relationships were as complex as it could get.

It will not be wrong to say that Tujhse Hai Raabta has turned out to be a winner from being considered as the underdog, amidst big shows that had immensely popular actors and great scripts.

We hear that the team is excited and jubilant on achieving this feat. In fact the team will also gather later today at the Producer’s house to celebrate the occasion in a small way!!

We at found it important to congratulate the Writer cum Producer of the show, Sonali Jaffer who took time out to talk to us about this feat.

Says Sonali Jaffer, “Anything that has a good story garners eyeballs. I think a mother-daughter story is something that everyone relates to. Mostly there are more women watching television and such a concept bonds everyone’s hearts. The pitch point was just correct.”

Sonali compliments her cast and tells us, “We have a fab group of actors. Also, all are very committed to the project. There have been times where they have edged me on. The last time I saw something like this was when I was writing for Yeh Hai Mohabbatein. I always feel that when actors are involved, it will give you an additional edge. All our actors Sehban, Reem, Poorva … everyone up to Savitaji are so very enthusiastic.”

Ask what this achievement means to her and her team and she states, “As a Writer though, this is not the first time this has happened to me (smiles). I always look at myself as a Writer of the show. I just happen to be the Producer’s wife. I don’t know whether I can take any credit beyond the writing part. Yes, it is a good feeling. I have always tried to give something different. It has been appreciated many a times and has not been appreciated on few occasions. So there have been times when I have felt that I am sticking my neck out unnecessarily. I have felt that I am trying to find different subjects while I can get into the usual formula. There have been people telling me that I had to stick to my strengths and stop experimenting. I had told myself that I will stop experimenting if Raabta did not work. So thankfully, viewers did not let me down.”

On future plans, Sonali Jaffer quips, “I don’t want to take on too much work. I will take stuff only till the point where I can enjoy it. We are doing for the first time a one hour format, weekender on &TV (Shaadi Ke Siyape). It is a project we are excited about. It is a comedy genre. I am trying to do one thing at a time.”

Coming back to Raabta, what can viewers expect? “When we launched this show, we envisioned it with a thick story line. So I don’t think we are going to run out of story anytime soon. Above all, all our characters have been appreciated. So it is not that we cannot play tracks on anybody. Even the smallest family characters have resonated. I love writing family shows as I truly believe that a show is not about one person or a couple. There is lot more than it. This excites me. Of course, the romance is yet to happen in the show. So this is just the beginning.”

Talking about Reem Shaikh, she states, “Reem being so young understands emotions really well. I am so impressed with her. She performs well and it seems so real. Mother and daughter bonding is easy. But being a wife and mother are totally new to her which she has not experienced in real life. She is surely a talent to watch out for.”

On the gathering today, she exclaims, “Nothing great. This is yet another Thursday. Friends will get together. But this was to happen irrespective of the ratings.”

Before bidding adieu, she tells us, “Now it is up to us to maintain the ratings and surge ahead too.”

Here’s wishing the team of Tujhse Hai Raabta all the very best!!

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